Badlands Brew

Visual Identity


Badlands Brew Coffee House, located in Minot, ND serves specialty coffee drinks and food to the surrounding area. The business owns two locations, one in Minot and another in Stanley, ND.

What Our Client Needed:

When Badlands Brew Coffee decided to expand to another location in Minot, ND, they needed a logo that would stand out and tell a story. We worked with the client to fully understand what their vision for the brand was and what they had in mind for a visual identity.

Our Solution:

We developed two logos for the client. One to be used as the primary visual identity, and the other to be a secondary identity. The typography of the logos was chosen carefully, to give the image an industrial look and feel. Coffee and oil rigs were symbolized to give a nod to the location of the businesses as well as give people an instant recognizable icon.

The Results

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