K&B Transportation
South Sioux City, NE
KB Transportation is located in South Sioux City, NE and specializes in the transportation of perishable food items throughout the Greater Midwest.
What They Needed
KB Transportation came to us to help them develop their brand and increase their digital presence through two separate websites. One site was to be used for recruitment of new drivers, while the other would be the corporate site for potential customers. They also wanted to increase their reach through content marketing and digital advertising including pay per click (PPC) and social media ads. They had a strong brand, but there was no unified look or feel for the brand image. Additionally, K&B had no communication tools to help spread their message to potential clients and drivers.
Our Solution
To help separate the corporate site from the recruiting site, we developed two separate websites. Both websites followed K&B’s brand guidelines including, logo, colors, typography and voice. We also created two separate landing pages to be used for corporate and driver recruitment search and social ads. Along with website development, our team designed communication tools, brand guidelines, corporate presentations, html email signatures, and content marketing to help K&B expand their brand’s presence and tell their story to others.
Services Provided
Web Design & Development, Branding, Digital Advertising, Communication Tools
The Results
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