Lee’s Quilt Shed
Located in Jolley, IA, Lee’s Quilt Shed provides a vast array of fabric and quilting supplies to all levels of quilters. The store also specializes in providing quilting services of various kinds.
What They Needed
When Lee’s Quilt Shed contacted us, they had been suffering from declining sales and increased competition from the surrounding area. Their location off, Highway 20 was perfect for attracting drive by customers, but they were missing out on online sales and exposure. We worked with the owner to develop a social media strategy and a content marketing plan that would help increase awareness of the store and drive online sales.
We sat down with Lee and helped create a social media page so her business could interact with current and new customers. Our team also developed a social media plan that included scheduling regular posts and promoting products on the online store. Additionally, using collected email addresses from past customers, we created a content marketing strategy to promote and remarket to past customers.
Branding, Communication Tools